• Pitch Imperfect

    A unique presentation skills training for creative agencies

  • Present like a human. Sell like a boss.

    As an agency MD, CD or leader, do you find yourself carrying a lot of the presenting and pitching load? Would you love more of your team - copywriters, designers, account leads - to get in on the act and present with clarity, confidence and impact?

    I get you. When I was Head of Copy in an ad agency, I felt exactly the same. A lot of the time, I just had too many meetings on my plate.

    On the flipside, I also fully understand why a lot of people in agencies dread presenting. I used to be that anxious copywriter who hated it.

    I went on to became a stand up comedian, the go-to creative for big pitches, and a keynote speaker. That journey taught me a lot about how to communicate with confidence - and I'd love to help your team do the same.

    That's why I created Pitch Imperfect.

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  • What is Pitch Imperfect?

    Pitch Imperfect is a unique presentation skills training for creative agencies who want realness over corporate speak.


    It's designed to help mid-level professionals - from copywriters and designers to account leads - connect authentically and win more business.

    Pitch Imperfect reduces anxiety, lifts confidence, and spreads the presentation load so it's not just the same two people carrying the team.

    It's called 'imperfect' because you don't need to be highly polished to sell. It's more more about connecting human-to-human. Also, not having the pressure to be perfect helps you get out of your own way.

    This isn't your average corporate workshop - and definitely not something an out-of-work RADA actor has thrown together. One of my first clients chose Pitch Imperfect over D&AD’s pitch training.

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  • How it works

    1

    Workshop 1: Present like a human

    Share your fears. Learn what's keeping you stuck. Embrace imperfection action. Get out of your own way.

    2

    1:1 coaching for everyone

    Each participant benefits from a 1:1 coaching session with me. You can use it to practice presenting work for a live brief or a tricky upcoming meeting. I provide feedback on everything from slides and storytelling to presence and pace of delivery.

    3

    Workshop 2: Sell like a boss

    Group showcase: Everyone presents, and receives confidence-building feedback. Participants also have the chance to focus on specific stretch goals, for example, dealing with challenging follow-up questions.

  • Outcomes

    More people in the team feel confident to take on big pitches and presentations

    Mid-level professionals - copywriters, designer, account leads - feel more empowered to sell

    Senior directors have fewer meetings and more headspace

    Quieter team members have more confidence to trust their ideas and speak up in meetings

    Agency increases its ability to retain existing clients and win new business

    Increased ability to facilitate difficult conversations

  • Format & investment

    • Group size: 4-8 people (six is ideal)
    • 2 x 2-hour live workshops (In person or on Zoom)
    • 1:1 coaching session per person
    • Customisable to your team's needs

    Typical investment: £3,000 - £4,000

    (Sliding scale based on team size & delivery format)

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  • What people say

    Sally Forsyth-Spark

    Managing Director, Point 6 Design

    "I can't recommend Andrew highly enough: a brilliant, insightful and empathetic coach and trainer."

    Russ Hodgson

    Creative Director, Point 6 Design

    Our team of designers and writers got a lot out of Andrew's workshop and coaching. They came away with increased confidence, some great insights, and bespoke feedback on their presentation skills.

    Andrew really strives to make everything he does both entertaining and useful. The fact that he has an ad agency background makes him ideal for this kind of work, plus his past experience as a stand up comedian was an unexpected bonus – he definitely knows how to read an audience!

    Antoine Gandy

    Managing / Design Director

    “Everybody was really engaged from beginning to end, even though they were pushed out of their comfort zones, which speaks volumes for Andrew's ability to captivate an audience.”

    Kenny Fox

    Research Director, davies + mckerr

    "I worked with Andrew when the self-critical voice in my head suddenly found a megaphone. He made me realise that these thoughts were just that, thoughts, and gave me the tools to understand them. I'm without doubt more confident in my job and life, which I put down to working with Andrew."

    Sanjay Mitra

    Corporate Partnerships Manager

    at Speech and Language UK

    "I can wholeheartedly say that I feel much better equipped to meet my work challenges, and more confident in meetings and presentations. I am now finding ways to bring more of my authentic voice to the table."

    Lewis Rolfe

    Senior Copywriter

    "I thought Andrew's sessions were well put together and engaging, and I believe I've come away with some valuable and easily actionable advice."

  • My story

    Not bad for an anxious, overthinking introvert

    Hello, I'm Andrew - creator of Pitch Imperfect. I'm also a coach, author and speaker.

    For years, I found any kind of presentation a full-on ordeal. In fact, at uni and in my early days as a copywriter, I did my best to avoid them altogether.

    It wasn't until I learned more about how minds work - through a combination of psychology, ancient wisdom and modern neuroscience that I started to feel more at home talking to groups.

    I went on to lead creative pitches for advertising accounts worth millions. And even spent a year as a stand up comedian, reaching the national semi-final of Channel 4's 'So You Think You're Funny' competition.

    Now I Iove passing on what I've learned. Don't worry, I'm not trying to make everyone in the world a stand up comedian. I simply want to help your team become confident in any kind of meeting, presentation or pitch. After all, it's not enough to create great work, you have to be able to sell it. I can show you how.

    As a keynote speaker, I speak on topics like Overthinkers Anonymous - a club I created to help people break the habit of wasted thinking. I also talk about LOL Goals™ - the art of getting unstuck by setting goals so exciting / scary they make you laugh out loud.

    I take on a few 1:1 coaching clients every quarter - agency leaders, founders or overthinkers ready to grow into a new version of themselves.

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  • Ready to uplevel your team's skills?

    It'd be brilliant to have a quick call to find out more about your team and answer any questions. The best way to reach me is by email: andrew@andrewsewell.com You can also send me a DM on LinkedIn. Cheers!

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    Email

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    LinkedIn