
Pitch Imperfect
A unique presentation skills training for creative agencies
Present like a human. Sell like a boss.
As an agency MD, CD or leader, do you find yourself carrying a lot of the presenting and pitching load? Would you love more of your team - copywriters, designers, account leads - to get in on the act and present with clarity, confidence and impact?
I get you. When I was Head of Copy in an ad agency, I felt exactly the same. A lot of the time, I just had too many meetings on my plate.
On the flipside, I also fully understand why a lot of people in agencies dread presenting. I used to be that anxious copywriter who hated it.
I went on to became a stand up comedian, the go-to creative for big pitches, and a keynote speaker. That journey taught me a lot about how to communicate with confidence - and I'd love to help your team do the same.
That's why I created Pitch Imperfect.
What is Pitch Imperfect?
Pitch Imperfect is a unique presentation skills training for creative agencies who want realness over corporate speak.
It's designed to help mid-level professionals - from copywriters and designers to account leads - connect authentically and win more business.
Pitch Imperfect reduces anxiety, lifts confidence, and spreads the presentation load so it's not just the same two people carrying the team.It's called 'imperfect' because you don't need to be highly polished to sell. It's more more about connecting human-to-human. Also, not having the pressure to be perfect helps you get out of your own way.
This isn't your average corporate workshop - and definitely not something an out-of-work RADA actor has thrown together. One of my first clients chose Pitch Imperfect over D&AD’s pitch training.
How it works
1Workshop 1: Present like a human
Share your fears. Learn what's keeping you stuck. Embrace imperfection action. Get out of your own way.
21:1 coaching for everyone
Each participant benefits from a 1:1 coaching session with me. You can use it to practice presenting work for a live brief or a tricky upcoming meeting. I provide feedback on everything from slides and storytelling to presence and pace of delivery.
3Workshop 2: Sell like a boss
Group showcase: Everyone presents, and receives confidence-building feedback. Participants also have the chance to focus on specific stretch goals, for example, dealing with challenging follow-up questions.
Outcomes
More people in the team feel confident to take on big pitches and presentations
Mid-level professionals - copywriters, designer, account leads - feel more empowered to sell
Senior directors have fewer meetings and more headspace
Quieter team members have more confidence to trust their ideas and speak up in meetings
Agency increases its ability to retain existing clients and win new business
Increased ability to facilitate difficult conversations
Format & investment
- Group size: 4-8 people (six is ideal)
- 2 x 2-hour live workshops (In person or on Zoom)
- 1:1 coaching session per person
- Customisable to your team's needs
Typical investment: £3,000 - £4,000
(Sliding scale based on team size & delivery format)
What people say
Sally Forsyth-Spark
Managing Director, Point 6 Design
"I can't recommend Andrew highly enough: a brilliant, insightful and empathetic coach and trainer."
Russ Hodgson
Creative Director, Point 6 Design
Our team of designers and writers got a lot out of Andrew's workshop and coaching. They came away with increased confidence, some great insights, and bespoke feedback on their presentation skills.
Andrew really strives to make everything he does both entertaining and useful. The fact that he has an ad agency background makes him ideal for this kind of work, plus his past experience as a stand up comedian was an unexpected bonus – he definitely knows how to read an audience!
Antoine Gandy
Managing / Design Director
“Everybody was really engaged from beginning to end, even though they were pushed out of their comfort zones, which speaks volumes for Andrew's ability to captivate an audience.”
Kenny Fox
Research Director, davies + mckerr
"I worked with Andrew when the self-critical voice in my head suddenly found a megaphone. He made me realise that these thoughts were just that, thoughts, and gave me the tools to understand them. I'm without doubt more confident in my job and life, which I put down to working with Andrew."
Sanjay Mitra
Corporate Partnerships Manager
at Speech and Language UK
"I can wholeheartedly say that I feel much better equipped to meet my work challenges, and more confident in meetings and presentations. I am now finding ways to bring more of my authentic voice to the table."
Lewis Rolfe
Senior Copywriter
"I thought Andrew's sessions were well put together and engaging, and I believe I've come away with some valuable and easily actionable advice."
My story
Not bad for an anxious, overthinking introvert
Hello, I'm Andrew - creator of Pitch Imperfect. I'm also a coach, author and speaker.
For years, I found any kind of presentation a full-on ordeal. In fact, at uni and in my early days as a copywriter, I did my best to avoid them altogether.
It wasn't until I learned more about how minds work - through a combination of psychology, ancient wisdom and modern neuroscience that I started to feel more at home talking to groups.
I went on to lead creative pitches for advertising accounts worth millions. And even spent a year as a stand up comedian, reaching the national semi-final of Channel 4's 'So You Think You're Funny' competition.
Now I Iove passing on what I've learned. Don't worry, I'm not trying to make everyone in the world a stand up comedian. I simply want to help your team become confident in any kind of meeting, presentation or pitch. After all, it's not enough to create great work, you have to be able to sell it. I can show you how.
As a keynote speaker, I speak on topics like Overthinkers Anonymous - a club I created to help people break the habit of wasted thinking. I also talk about LOL Goals™ - the art of getting unstuck by setting goals so exciting / scary they make you laugh out loud.
I take on a few 1:1 coaching clients every quarter - agency leaders, founders or overthinkers ready to grow into a new version of themselves.
© Andrew Sewell, 2025