
About me
Hi, I'm Andrew. I used to be an ad creative, constantly in my head. My to-do list ran from the moment I woke up. I'd realise I hadn't taken a proper breath for two hours at my desk.
The hardest part was not being able to let go at the weekend. I'd be sitting with my partner and daughter but mentally running through Monday's problems.
The actual work wasn't the problem. It was the story I was telling about it.
I found a way out - not by trying harder, but by shifting out of fight or flight mode and learning to separate what was actually happening from the story I was telling about it.
I unbraced. Everything got lighter. Clearer. The joy came back.
Now I help agency owners, creative directors and senior freelancers make the same shift.
My background: MSc Psychology (Distinction), PG Cert. Business & Personal Coaching, member of International Coaching Federation. Author, The Overthinker's Guide to Life. I've worked with senior clients in GE Healthcare, John Lewis, HSBC, as well as across creative, insight and media agencies.

Hi, I'm Andrew, ex-ad creative turned coach and author
© Andrew Sewell, 2026

