• Welcome to Good Enough

    How to win at life without selling your soul

  • Stop striving for impossible perfection.

    Start cultivating a rich, good enough life.

    Calling all stressed out perfectionists. Intelligent people who are often too hard on themselves.
    If there was ever a moment to reflect on what you’re doing, it’s now – in this time of limbo, the Great Reset.
    On this site, I'll show how to do it - and tell you how I can help you. I want this to be the moment where your life starts to change for the better.
  • Good Enough: Wheel of Development


    Start by asking yourself these questions. Give yourself a rating out of 10 for each segment. Remember that while there's no such thing as a perfect life, there is such a thing as a rich, fulfilling, good enough life. That's what I'm here to help you create.

  • How did you do?

    • How do you feel about where your life is right now? 
    • Do feel satisfied in some areas, while others could definitely do with some work? 
    • Where are you most happy? 
    • Which areas could most use your attention?
    Flip through the slider for some tasty insights about each piece of the Good Enough pie.

    Play to Your Strengths

    When it comes to finding good enough work, the key is to play to your strengths. Find or craft a role that allows you to develop what you're already naturally good at. Don't spend years trying to be something you're not.

    It's Your Manager, Stupid

    Find a manager who has your back and cares about you. All of the research suggests that this is one of the most influential factors in determining your happiness at work. It's way more important than things like the company's culture, or even in some cases, how much you're paid.

    How Much is Enough?

    Beyond paying your bills, how much money do you need to live a fulfilling life? And how much of your time are you willing to trade to earn that level of income? Also, what's your relationship to money? All big, important questions that are worth reflecting on.

    Find Your Flow

    Are you spending at least 20% of your working day in 'flow'? Flow happens when you're doing something you're interested in and good at. Time passes quickly. The task is in the sweet-spot between being too easy and too challenging. It's challenging 'enough'. You don't need to love all of your daily work. But you do need to love at least 20% of it to find it joyful. (See the book 'Love + Work').

    Exercise, Diet, Sleep

    I don't need to tell you how important this stuff is. For me, meditation has been a game changer. On the downside, I'm still a bit of a sugar addict! This is MY next Good Enough change project.

    'Good Enough' Origins

    In the 1950s, the psychotherapist Donald Winnicott came up with the idea of 'good enough' parenting. He said that to bring up happy, thriving kids, you don't need to be the perfect parent. You just need to be good enough. I love this concept, and could see how it applies to all relationships and, indeed, many other areas of life.

    What's It All For?

    Having a sense of your values and the contribution you'd like to make in the world makes life much more doable. It gives you a compass - a 'why'. It's amazing how many people don't take the time to figure what really matters to them. It could be the most important work you ever do. 

    Evolving as a Human

    In my mind, we're put on this Earth to learn. Your development doesn't end when you physically stop growing. It can continue throughout your adult life. One of the key development steps I help people with is from a comparison-driven 'socialised' mind to a 'self-authoring' mind. This is where you pick up the pen and decide for yourself what the next chapter in your life will be.

  • My story

    How Good Enough came to be

    Hello, I'm Andrew - creator of Good Enough.


    A few years ago, I was a high-achieving, but also highly stressed advertising creative.

    Every day, I tied my perfectionist self-worth to my performance. My heart wasn’t in it anymore, but I thought I had no choice.

    Finally, I plucked up the courage to leave.


    With the help of a coach, I did some valuable inner work, reflected on my strengths, and figured out what was truly important to me.

    From there, I was able to create a next chapter in my work and life that feels much more fulfilling and authentic.

    I created Good Enough to help you do the same.


  • How we can work together

    Coaching, Workshops, Masterclasses, Speaking

    Creating a foundation of Good Enough

    This is about seeing that it's possible to become the author of your own life and work. You'll start by seeing more clearly some of the conditioned 'not good enough' beliefs and fears that have been driving your behaviour so far. Then you'll step back and look at what you truly want and value. How would you like to show up in the world? What could your contribution be? What does living an authentic, good enough life look like for you? Available as one-to-one coaching.

    Launch your Good Enough change project

    This programme will take you from sitting on your couch dreaming about creating a change to actually doing something about it. Based on the principles of Design Thinking, it's about harnessing the power of experiments, taking brave, small steps, and embracing a 'done is better than perfect' attitude. Ideal for career changes, business launches, finding your feet in a new role, lifestyle makeovers, etc. Available as one-to-one and group coaching.

    Give the gift of Good Enough to your team

    As part of the launch of Good Enough, I'm offering to deliver a free lunch & learn session for your team. I can take you through the Good Enough: Wheel of Development. Or we can have a discussion about how you encourage your team to bring their whole, authentic selves to work. What we perceive as our imperfections are part of what makes us unique, and are often what others love most about us. They can become our greatest strength.

  • Success stories

    Warm words from happy clients

    Seb Weston

    Strategy Director


    "I'd recommend Andrew's coaching to anyone who feels like they're at a bit of a crossroads or is questioning whether they're on the right path. I don't yet have 'the answer' in terms of where I'm ultimately heading, but having worked with him, I feel much better equipped to find it!"

    Kenny Fox

    Research Director

    at davies+mckerr

    "Six months ago, my mind felt like a runaway train when it came to work. Fast. Out of control. Heading for a crash. Andrew has been invaluable in putting me back in the driving seat.


    If you want greater self-compassion, confidence and clarity about where you are heading and how to get there, work with Andrew.”

    Chloe Fowler

    Founder at

    The Nest Research

    "I started working with Andrew as I made the decision to step down from owning a successful research agency and go it alone. I felt sure I was making the right decision, but that was pretty much all I knew. My 8 sessions with Andrew were so helpful. His style shifted to suit my needs – from coach, to mentor, to creative collaborator, to cheerleader, to kind critic. I've gone from being clueless to having a brand, a vision, a website, a strategy. Ultimately, he's helped with the thing I needed to discover the most – my story."



    Russ Hodgson

    Creative Director

    at Point 6 Design

    "Our team of designers and writers got a lot out of Andrew's workshop and coaching. They came away with increased confidence, some great insights, and bespoke feedback on their presentation skills.


    Andrew really strives to make everything he does both entertaining and useful. The fact that he has an ad agency background makes him ideal for this kind of work, plus his past experience as a stand up comedian was an unexpected bonus – he definitely knows how to read an audience!"





  • My credentials

    A quick summary

    ICF-accredited Business and Personal Coach

    Leadership Coach & Facilitator with Awakened Executives

    MSc Psychology (Distinction)

    15 Years' Experience as an Advertising Copywriter and Creative Leader (Employer Branding & Marketing)

    Successful Business Owner

    Semi-finalist: Channel 4's 'So You Think You're Funny' Stand Up Comedy Competition

  • I'm interested: What's next?

    For anyone who's interested, I block out time for a clarity conversation.


    You'll have time to tell me about your situation and we'll get clearer on how I could best help you. Crucially, you'll also have the chance to experience my coaching.


    To set up a Zoom call, please email me at: andrew@andrewsewell.com


    All the best,



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